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The center channel doubles as a rope port so you can throw further (and keep your hands slobber-free). It’s the same size as a tennis ball, so it works with your go-to launcher — but unlike tennis balls, it’s safer, tougher, and made to last a lifetime.\u003c\/p\u003e","published_at":"2025-05-22T14:14:14-06:00","created_at":"2025-05-22T12:36:40-06:00","updated_at":"2026-10-25T21:58:58-06:00","vendor":"Atlas Pet Company","product_type":"Accessories","tags":[],"variants":[{"id":41523661078571,"title":"Small (2.5\")","option1":"Small (2.5\")","option2":null,"option3":null,"sku":"LBALL-S","requires_shipping":true,"taxable":true,"featured_image":{"id":34839087251499,"product_id":7384583307307,"position":1,"created_at":"2025-05-22T12:36:54-06:00","updated_at":"2025-11-03T13:34:43-07:00","alt":"Angled view of the Lifetime Ball showing center rope channel and airflow ridges for safer fetch play\n","width":1333,"height":1333,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-ball-1-usa-made-rubber-ball.jpg?v=1762202083","variant_ids":[41523661078571,43053464125483]},"available":true,"price":"15.00","grams":127,"compare_at_price":null,"position":1,"product_id":7384583307307,"created_at":"2025-05-22T12:58:34-06:00","updated_at":"2026-10-25T21:58:58-06:00"},{"id":43053464125483,"title":"Large (3.25\")","option1":"Large (3.25\")","option2":null,"option3":null,"sku":"LBALL-L","requires_shipping":true,"taxable":true,"featured_image":{"id":34839087251499,"product_id":7384583307307,"position":1,"created_at":"2025-05-22T12:36:54-06:00","updated_at":"2025-11-03T13:34:43-07:00","alt":"Angled view of the Lifetime Ball showing center rope channel and airflow ridges for safer fetch play\n","width":1333,"height":1333,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-ball-1-usa-made-rubber-ball.jpg?v=1762202083","variant_ids":[41523661078571,43053464125483]},"available":true,"price":"25.00","grams":255,"compare_at_price":null,"position":2,"product_id":7384583307307,"created_at":"2026-02-03T12:36:32-07:00","updated_at":"2026-10-25T21:58:58-06:00"}],"images":[{"id":34839087251499,"created_at":"2025-05-22T12:36:54-06:00","position":1,"updated_at":"2025-11-03T13:34:43-07:00","product_id":7384583307307,"variant_ids":[41523661078571,43053464125483],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-ball-1-usa-made-rubber-ball.jpg?v=1762202083","width":1333,"height":1333},{"id":34839087284267,"created_at":"2025-05-22T12:36:54-06:00","position":2,"updated_at":"2025-05-22T14:10:11-06:00","product_id":7384583307307,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-ball-2-usa-made-rubber-ball.jpg?v=1747944611","width":1333,"height":1333},{"id":36855245897771,"created_at":"2026-03-24T12:07:38-06:00","position":3,"updated_at":"2026-03-24T12:07:40-06:00","product_id":7384583307307,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-ball-large-made-in-usa-rubber-ball.jpg?v=1774375660","width":1500,"height":1500},{"id":36855247110187,"created_at":"2026-03-24T12:07:54-06:00","position":4,"updated_at":"2026-03-24T12:07:56-06:00","product_id":7384583307307,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-ball-large-made-in-usa-rubber-ball-2.jpg?v=1774375676","width":1500,"height":1500}],"options":[{"name":"Size","position":1,"values":["Small (2.5\")","Large (3.25\")"]}]},{"id":6856344141867,"title":"Poop Bags","handle":"poop-bags","body_html":"\u003cp class=\"p1\"\u003eMade in California, these are extra thick \u0026amp; 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You can add custom options to your collar directly on the \u003c\/span\u003e\u003ca href=\"\/products\/lifetime-pro-collar\" title=\"Atlas Pet Company | Lifetime Pro Collar | Strongest \u0026amp; Toughest Collar Available\" data-mce-fragment=\"1\" data-mce-href=\"\/products\/lifetime-pro-collar\"\u003eLifetime Pro Collar\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e page.\u003c\/span\u003e","published_at":"2024-06-24T11:44:27-06:00","created_at":"2024-02-05T06:53:22-07:00","updated_at":"2026-10-25T21:58:58-06:00","vendor":"Atlas Pet Company","product_type":"Custom","tags":["final sale","judgeme_excluded","made to order"],"variants":[{"id":41012735148075,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"LCP-E","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"price":"20.00","grams":10,"compare_at_price":null,"position":1,"product_id":7199043649579,"created_at":"2024-02-05T06:53:22-07:00","updated_at":"2026-10-25T21:58:58-06:00"}],"images":[{"id":32555862917163,"created_at":"2024-02-20T14:54:31-07:00","position":1,"updated_at":"2025-10-02T15:18:40-06:00","product_id":7199043649579,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-7.jpg?v=1759439920","width":1500,"height":1500},{"id":32555862753323,"created_at":"2024-02-20T14:54:31-07:00","position":2,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7199043649579,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-5.jpg?v=1750141867","width":1500,"height":1500},{"id":32555861639211,"created_at":"2024-02-20T14:54:31-07:00","position":3,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7199043649579,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-3.jpg?v=1750141867","width":1500,"height":1500},{"id":32555894833195,"created_at":"2024-02-20T15:05:25-07:00","position":4,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7199043649579,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-9.jpg?v=1750141867","width":1500,"height":1500}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":6911972147243,"title":"Lifetime Pro Collar","handle":"lifetime-pro-collar","body_html":"\u003cp class=\"p1\"\u003eThe Lifetime Pro® Collar was designed to be the toughest, strongest, and most durable tactical collar available. We utilize two layers of mil-spec nylon webbing and all metal hardware including an AustriAlpin Cobra Buckle to provide extra strength and reliability. All brought together with outward-facing seams for comfort and bartack reinforcement for durability. Customize your collar to fit your needs with embroidery, a handle, or Fi S3 Compatibility. Built with professionals in mind, whether you’re military, police, schutzhund, or have a dog that just wants the best, the Lifetime Pro® Collar won’t let you down.\u003cbr\u003e\u003c\/p\u003e","published_at":"2024-01-04T12:13:05-07:00","created_at":"2022-07-25T12:01:02-06:00","updated_at":"2026-10-25T21:58:58-06:00","vendor":"Atlas Pet Company","product_type":"Collar","tags":[],"variants":[{"id":40979229474859,"title":"Black \/ 1 ½ Inch \/ Large (20\"-30\")","option1":"Black","option2":"1 ½ Inch","option3":"Large (20\"-30\")","sku":"LCP-B-LG","requires_shipping":true,"taxable":true,"featured_image":{"id":32527453945899,"product_id":6911972147243,"position":1,"created_at":"2024-02-14T15:01:45-07:00","updated_at":"2025-11-03T12:46:37-07:00","alt":"atlas pet company lifetime pro collar tactical lifetime warranty dog collar for working 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You can add custom options to your collar directly on the \u003c\/span\u003e\u003ca href=\"\/products\/lifetime-pro-collar\" title=\"Atlas Pet Company | Lifetime Pro Collar | Strongest \u0026amp; Toughest Collar Available\" data-mce-fragment=\"1\" data-mce-href=\"\/products\/lifetime-pro-collar\"\u003eLifetime Pro Collar\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e page.\u003c\/span\u003e","published_at":"2022-11-08T08:11:52-07:00","created_at":"2022-11-08T08:11:21-07:00","updated_at":"2026-10-25T21:58:58-06:00","vendor":"Atlas Pet Company","product_type":"Custom","tags":["exchange only","judgeme_excluded","made to order"],"variants":[{"id":40561132175403,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"LCP-H","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"price":"15.00","grams":10,"compare_at_price":null,"position":1,"product_id":7014351732779,"created_at":"2022-11-08T08:11:21-07:00","updated_at":"2026-10-25T21:58:58-06:00"}],"images":[{"id":32555861901355,"created_at":"2024-02-20T14:54:31-07:00","position":1,"updated_at":"2025-10-02T15:17:32-06:00","product_id":7014351732779,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-8.jpg?v=1759439852","width":1500,"height":1500},{"id":32555862917163,"created_at":"2024-02-20T14:54:31-07:00","position":2,"updated_at":"2025-10-02T15:18:40-06:00","product_id":7014351732779,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-7.jpg?v=1759439920","width":1500,"height":1500},{"id":32555862884395,"created_at":"2024-02-20T14:54:31-07:00","position":3,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7014351732779,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-4.jpg?v=1750141867","width":1500,"height":1500},{"id":32555861639211,"created_at":"2024-02-20T14:54:31-07:00","position":4,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7014351732779,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-3.jpg?v=1750141867","width":1500,"height":1500},{"id":32555908464683,"created_at":"2024-02-20T15:11:51-07:00","position":5,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7014351732779,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-11.jpg?v=1750141867","width":1500,"height":1500},{"id":32555894833195,"created_at":"2024-02-20T15:05:25-07:00","position":6,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7014351732779,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-9.jpg?v=1750141867","width":1500,"height":1500},{"id":32555861737515,"created_at":"2024-02-20T14:54:31-07:00","position":7,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7014351732779,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-6.jpg?v=1750141867","width":1500,"height":1500},{"id":32555862753323,"created_at":"2024-02-20T14:54:31-07:00","position":8,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7014351732779,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-5.jpg?v=1750141867","width":1500,"height":1500}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":7007454461995,"title":"Lifetime Pro Embroidery","handle":"lifetime-pro-embroidery","body_html":"\u003cmeta charset=\"UTF-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCustomize your Lifetime Pro Collar with an embroidered name, name \u0026amp; number, Fi S3 compatibility, or handle. You can add custom options to your collar directly on the \u003c\/span\u003e\u003ca href=\"\/products\/lifetime-pro-collar\" title=\"Atlas Pet Company | Lifetime Pro Collar | Strongest \u0026amp; Toughest Collar Available\" data-mce-fragment=\"1\" data-mce-href=\"\/products\/lifetime-pro-collar\"\u003eLifetime Pro Collar\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\"\u003e page.\u003c\/span\u003e","published_at":"2022-11-01T10:17:24-06:00","created_at":"2022-11-01T10:15:52-06:00","updated_at":"2026-10-25T21:58:58-06:00","vendor":"Atlas Pet Company","product_type":"Custom","tags":["final sale","judgeme_excluded","made to order"],"variants":[{"id":40545311948843,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"LCP-E","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"price":"20.00","grams":10,"compare_at_price":null,"position":1,"product_id":7007454461995,"created_at":"2022-11-01T10:15:52-06:00","updated_at":"2026-10-25T21:58:58-06:00"}],"images":[{"id":32555861901355,"created_at":"2024-02-20T14:54:31-07:00","position":1,"updated_at":"2025-10-02T15:17:32-06:00","product_id":7007454461995,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-8.jpg?v=1759439852","width":1500,"height":1500},{"id":32555861737515,"created_at":"2024-02-20T14:54:31-07:00","position":2,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7007454461995,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-6.jpg?v=1750141867","width":1500,"height":1500},{"id":32555862884395,"created_at":"2024-02-20T14:54:31-07:00","position":3,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7007454461995,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-4.jpg?v=1750141867","width":1500,"height":1500},{"id":32555908464683,"created_at":"2024-02-20T15:11:51-07:00","position":4,"updated_at":"2025-06-17T00:31:07-06:00","product_id":7007454461995,"variant_ids":[],"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/1144\/9524\/files\/atlas-pet-company-lifetime-pro-collar-tactical-dog-collar-11.jpg?v=1750141867","width":1500,"height":1500}],"options":[{"name":"Title","position":1,"values":["Default Title"]}]},{"id":6992212066347,"title":"Lifetime Handle","handle":"lifetime-handle","body_html":"\u003cp class=\"p1\"\u003eThe Lifetime Handle is perfect for all of your off-leash adventures. Made from the same climbing rope as our \u003ca title=\"Atlas Pet Company | Lifetime Leash | Lifetime Warranty Dog Leash\" href=\"\/products\/lifetime-leash\"\u003eLifetime Leash\u003c\/a\u003e \u0026amp; \u003ca title=\"Atlas Pet Company | Lifetime Collar | Fixed Length Climbing Rope Dog Collar\" href=\"\/products\/lifetime-collar\"\u003eLifetime Collar\u003c\/a\u003e and measuring ten inches in length; the Lifetime Handle can be left clipped-on to larger breeds or packed away with ease. The short handle gives your pup the ability to roam free while providing extra control in close environments. 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